Despite the convenience, new technology, and fantastic service, online shopping falls short of in-person shopping in one area. When it comes to actually seeing, touching, and trying a product in person, everything is incredibly unreliable. Except, perhaps, reviews.
If you’ve ever wondered how effective reviews are in ecommerce, here are some numbers. In 2018, 1,000 Americans who ordered something
Online at least once a year cited reviews as the number one reason for buying a more expensive product.
The best reviews are the number
BazaarVoice found that site visitors who read reviews were 105% more likely to buy — and spent 11% more. Reevoo claims that reviews increase conversions by an average of 2.7x. And that’s not their only benefit.
Help improve products
The same product cannot be liked by all people equally, so you will get both germany phone number data positive and negative reviews if you ask customers to share their experience.
But negativity can also be useful. A Reevoo study showed that 68% of people trust an online store more if they see both good and bad reviews. Provided that they work with the latter: they clarify what they didn’t like about the product and solve the problem. In addition, negative reviews help retailers understand what can be improved: the product itself, delivery terms and conditions, or something else.
For those who categorically do not want to see negativity on their site, there is also a solution. With the help of a special tool, reviews are collected – first for moderation. This way, you can contact the dissatisfied customer, calm them down, solve the problem and ask them to rewrite the review. All this is automated, and you don’t even need to waste time collecting feedback.
Create “social proof”
Photos of products on the site, even the most realistic ones, are still enjoy huge discounts processed – and this is right. But raw images from people who have already purchased the product provide authenticity: other customers get an idea of what it really looks like.
Many people post their reviews of purchases india data on YouTube, Facebook, Twitter, and Instagram. They help expand the brand’s presence if you don’t use a social network for promotion. But what if you combine the two?