The way the There’s no one-size-fits-all method for writing good subject lines, but with the help of A/B testing, you can discover what works and what doesn’t work well for your business.
Sending time
The time you send an email is also important. Time testing is the easiest A/B test because you don’t have to change anything in the email content. For example, you can test a half-day, an hour, a day of the week, or a time of month. This phone number list variable is more difficult to measure because several factors explain why one email is opened more than another.
Design The way the
The way the email is designed can affect conversion
The following factors are included in email design:
- Images – if yes or no, where are they placed and how many images do you use?
- Font type and size
- Use of color. For example, do you choose a button of a certain color to draw more attention to it? What colors do you choose?
- Email layout — are you using certain “blocks” or columns?
- Email length
Call to action The way the
The call-to-action button or link represents what you want to achieve with this email. Choose a button that will keep the conversion rate as high as possible. Placing too many buttons in a single email can make the recipient feel saved time on manual verification overwhelmed. You can A/B test call-to-action buttons by changing their color, placement within the email, font, and style.
Examples of call to action buttons:
- Buy now
- See our promo
- Save up to 50
- Take advantage of the offer
- See options
- Free delivery
- Discover
- Download now
- Register now
- Buy now
- Start a free trial
Sender’s name
The sender name for most emails is often the company name (e.g., Lightspeed), but this isn’t necessarily necessary. A personal sender, such as the name of the company’s CEO or employee, gives a personal feel. For example, test australia data an email with a personal sender (e.g., Tom from Lightspeed) and an impersonal sender (e.g., Lightspeed), and measure the difference in open rates.