Facilitating communication with customers is one of the main goals of companies, regardless of their size or area of activity. In this sense, using WhatsApp for sales will significantly contribute to creating closer relationships, enabling personalized service, facilitating remote work , contributing to customer loyalty , as well as allowing for faster responses and more precise organization of conversations.
However some specific precautions
must be taken to ensure that this contact brings the desired benefits and can offer a positive experience to your customers. With this in mind, we have prepared this content so that you are aware of what these points of attention are. Continue reading to find out more.
Set opening hours
The first of these is related to opening hours. Having this defined will allow customers to know when professionals will be available to answer their questions, as well as allowing the team to schedule messages to be sent if someone contacts them outside of the previously established time frame.
Furthermore, if your company is the one initiating the conversation, it is not recommended that this initiative be taken outside of business hours. Often, the customer will already be on their break, which brings with it the risk of the message being intrusive, bringing about the opposite effect to that expected — which will wear down the relationship.
Have a good plan
As with any other marketing or customer service strategy, it is essential to have good planning so that actions are carried out effectively. Especially if the resource is used by more than one person on the team, conversations 15 criteria of a successful mobile application must be standardized and pre-established rules must be followed by all professionals. This way, there WhatsApp for sales learn is a reduction in the risk of errors, in addition to data on optimizing the resource and allowing better control over the use of the tool.