There are good reasons for a company to open a sales channel via WhatsApp. Here are some of the main ones:
Achievement of better results: this is because the app expands the tools for contacting the public and also has a considerable base of accounts. After all, it has already surpass the 120 million user mark in Brazil. You can close many deals through the app.
Scalability: the company gains scale in customer service due to automation resources and the possibility of several operators communicating with the public using the same number;
Interest contacts it is worth noting that
Brazilians use WhatsApp to talk to brands, meaning it is possible to have many contacts interest in both communicating with the company and making purchases.
Useful tools: There are resources that help you organize contacts and messages, obtain metrics and reports on services provid, among others. This is achiev, for example, with the aforemention WhatsApp Business and WhatsApp Business API.
Fast contact with the public: an instant messenger promotes greater business owner data dynamism in contact with customers, so that it is possible to sell and answer questions quickly. This agility is essential to maintain a good level of customer satisfaction.
Learn how to adapt your sales process to WhatsApp
To be successful using WhatsApp for sales
First ne to adapt your company’s processes to this communication tool . This is important to have greater control over messages and interactions, metrics, reports, etc. To do this, here are some tips that may be useful to you:
Integrate WhatsApp with your company’s CRM: see if your system has this option, as it will allow you to gain control over negotiations, make it easier to track metrics, and make it easier to measure results, etc. After all, this will centralize this important information in your system, simplifying data analysis and management .
Establish metrics for the channel: establish which app features are attracting users? metrics to evaluate the results of your team and your business on WhatsApp. This is important because it involves See why companies should adapting the tool to the operational characteristics of the data on company, which allows you to measure the elements that are, in fact, relevant to the business.