Marketing and Sales Funnel Templates

Marketing and sales funnel models help you create strategies focused on your persona and help you better understand the lead’s journey.

Using marketing and sales funnel models in your strategies is a way to optimize time and better understand the lead journey. These funnels are important Inbound Marketing tools that help professionals identify which stages their contacts are in and generate insights into the sales flow.

Over the years, customers have become more demanding and discerning about the products and services they consume. Therefore, for conversion to occur, it is necessary to offer more and more to your user.

Therefore, your strategies should be based on funnel models. Understand their importance and see some examples.

What is a marketing and sales funnel?

The marketing and sales funnel, also called a pipeline, is a strategic model that shows the user’s journey from the first contact with your business until a sale is made.

Since the process does not norway phone number list occur in a linear fashion, the funnel is the best representation for the strategy. Thus, this tool shows that many users reach the top, that is, they have contact with the attraction actions, but, as the journey progresses, only the nurtured and ready leads reach the final stages.

How important is it to use the funnel in your strategies?

A purchase is not a single process, so the funnel is divided into stages. It is also important to note that users rarely go through this journey alone. Therefore, it is essential that the professional guides the prospect along this path with guided content and approaches.

Tracking the flow of contacts did you like this content? and monitoring your website traffic is important, but that alone is not enough. You need to go further and discover the reasons why users engage or not with your content, understand how they reach you, which channels they use, what type of information they are looking for and what questions they have.

To discover all this information australia database directory and organize it productively, you need to know your persona very well and put specific techniques into practice to build a good funnel. By using this strategy, you improve the predictability of results, become more productive, optimize management, find good opportunities and resolve bottlenecks.

What are the main marketing and sales funnel models?

Typically, a funnel is divided into top, middle and bottom. Thus, at each stage, the lead must be nurtured with specific content and materials in order to take them to the next step.

There is no single funnel model or best option. You need to understand your business and your persona and then adapt your actions based on this information. Check out some types:

Inbound Marketing Funnel

In the case of Inbound, the conversions made are more complex or the contracts are of higher value. Therefore, the funnel has more stages that can last weeks or even months. See the stages from the top to the bottom of the funnel according to user engagement:

• the visitor accesses your website, but has not yet left any information;
• the subscriber is already part of the funnel and registers to receive your content;
• the lead is the subscriber who has already downloaded content or left more information about it;
• Marketing Qualified Leads (MQL) are leads with high purchasing potential;
• Sales Qualified Leads (SQL) are leads qualified by the sales department;
• the opportunity is the contact that continued the commercial process;
• and the customer is the one who closed a deal.

In other words, with each new interaction, marketing and sales teams need to engage their users.

Lead Nurturing Funnel

Within the Inbound funnel, it is possible to create other funnels. Thus, while the sales department is concerned with creating an action to improve conversion, the marketing department must have a funnel to nurture the lead. In this case, these would be some steps to convert a visitor into an MQL.

• visitor registers to receive content from the brand;
• marketing sector segments the lead by its characteristics;
• the lead becomes part of a content flow;
• the lead receives and downloads rich materials and success stories;
• the marketing team sends this contact to the sales department;
• The sales team creates its own funnel and engages the MQL until it becomes a customer.

Sales funnel

The sales team should also have a funnel to guide their contacts into the CRM . Here is a possible model:

• salesperson sends an introductory email to the lead;
• a meeting is scheduled to strengthen the relationship;
• the sales team makes a presentation of the software or product, showing benefits and success stories;
• an email is sent with the commercial proposal;