When creating a dashboard, it is possible to analyze varied data, identifying patterns, failures and ensuring good decision-making.

To facilitate the process, creating a dashboard is the best way to organize information and generate hypotheses and insights.

Currently, thousands of data are generated within a company by users and customers and this information is extremely valuable for the commercial and marketing sector. With it, it is possible to create new campaigns, reduce acquisition costs and increase sales.

What is a dashboard and what types are there?

A dashboard is a business intelligence tool used to manage information through graphs. Creating a dashboard is part of data analysis, which has the following main applications: descriptive, predictive, prescriptive or diagnostic analysis. In other words, the difference lies in the data analyzed and the objective of the analysis.

For example, it is macedonia phone number list possible to analyze all sales made in a year to identify the average ticket and customer profile; this is descriptive and diagnostic data analysis. However, when analyzing this data, identifying patterns and generating predictions based on history, this is predictive and prescriptive analysis.

Dashboards are control panels that allow you to monitor results and indicators over a given period or in real time, facilitating decision-making. They can be:

• Operational dashboard: a tool used to monitor operational processes and identify team performance in achieving key goals and KPIs. This is a widely used and updated dashboard, as it projects productivity, actions taken, products sold, and shows daily progress. An example is the Google Analytics dashboard, which shows real-time website access.
• Strategic dashboard: this type how to measure results in digital marketing of dashboard is a tool that demonstrates the macro strategies of a company or sector. It monitors indicators that are linked to larger goals, such as annual targets, and is usually managed by executives and managers.

• Tactical dashboard : this dashboard model can store data from more sectors and is updated more frequently. It is related to resource mobilization, such as hiring new employees, moving headquarters, and the need for investment . Therefore, it is created and used by senior management and investors.

How to create your dashboard?

Check out the step-by-step taiwan lists guide to creating a dashboard and facilitating data analysis in the marketing sector.

1. Define the objective

A common mistake managers make is trying to put too much information on the dashboard at once to be analyzed. Therefore, define the central objective of the dashboard, such as viewing the number of sales or lead generation or ad performance, and focus on that data.

2. Choose the type of dashboard

In addition to defining the central objective, the type of dashboard and its update also vary and should be chosen at the beginning of the process. As explained above, each dashboard has a purpose. Choose the one that most closely relates to the data that needs to be analyzed.

3. Define the software

Traditionally, many managers use Excel spreadsheets to compile data. It is possible to generate dashboards on this platform, but there are other more complete options that make visualization and creation easier. Power BI and Google Data Studio are options that offer more customization and features that help with data integration.

4. Create the layout

Many tools have predefined templates to identify key information, but it is also possible to create new options. If you create a layout from scratch, be careful with the information presented, colors used, and excess graphics, so that the dashboard does not become too cluttered. Also, be concerned with updating the information and ensuring that the dashboard is effective in meeting the defined objective. We can see that even if the manager does not have specific knowledge in creating and analyzing data, this task is essential for the marketing sector.