When it comes to SEM , I spoke with Marina Do Pico, our Mid-Senior PPC Analyst, and she shar with me these common mistakes and how to fix them:
Not creating a negative keyword list :
This mistake can lead you to pay for irrelevant buy telemarketing data clicks and waste your budget. I recommend creating a negative keyword list from the start of your campaigns and then constantly expanding it as you regularly review your search terms.
Don’t review Google’s default settings :
When you create a campaign, Google selects several default options that may not be the best fit for your goals. If your campaign requires precise geographic targeting, select the “Presence” targeting option to show your ads only to users who are physically locat in the select location.
Using Smart Bidding without enough data :
If your account is new and lacks historical data, the Smart Bidding learning process may be less accurate. I recommend achieving at least 30 conversions in a campaign before considering using Smart Bidding to allow the algorithm enough information to optimize your campaigns effectively.
Ignoring ad text relevance :
This text is crucial for attracting users’ attention and generating clicks. Ignoring the relevance of your ad text to your keywords and landing page can negatively impact campaign performance. It’s recommend to create ads that are consistent with your keywords and offer a clear and compelling value proposition.Not running A/B tests regularly : These tests allow you to compare different elements of your ads, such as text, headlines, images, or calls to action, to determine which ones generate the best results. It’s important dating data to run them continuously to identify and apply best practices and improve your campaign get more conversions by advertising at the top of the funnel performance over time.