The reason is that Google also started retiring AMP technology and in August this year began implementing Core Web Vitals (CWV) impacts on the search engine live for all users globally.
It means that instead of ranking websites that south korea phone number list had the AMP version of their pages, those that performed well on the CWV metrics would have their pages ranked higher.
Is AMP fading away?
The short answer is, undoubtedly, yes.
Since last year, when Google started considering non-AMP pages in its Top Stories section, pages that support the technology have started to notice a decrease in referrals to their Accelerated Mobile Pages.
Another situation that resulted in users being unable to identify and prioritize AMP results was the removal of the lightning bolt icon indicator.
As if that wasn’t enough to prove the end of AMP, with the good results that the changes in CWV metrics brought to the performance of websites, Google announced that it may return the lightning bolt icon to pages with excellent results in its PageSpeed Insights tool . This, regardless of AMP compatibility.
Why is it important for digital marketers?
Since you can’t do anything about AMP discontinuation, keep CWV metrics in mind and keep the focus on experience and performance.
When Google started ranking websites that d integration with broader marketing strategies idn’t use AMP higher, the company sent a subliminal message to marketers and developers: focus on user experience, have great design and content, and fast loading. That’s enough to get you ranked. AMP is no longer necessary!
This is great because it allows you to improve your SEO rankings and user experience while maintaining your website’s features !
One of the main complaints about AMP technology was that it displayed a shortened version of the website, making it difficult for owners to offer the same experience that users had on their original page and the AMP version.
Another important change is that you won’t have to keep two versions of the same page available . This is especially relevant for small businesses, who may have difficulty (both financially and in terms of time) maintaining two different pages.
What do you have to do now?
You can start to remove your support for AMP pages gradually , to test the effects this may have on your SEO performance.
Here at Rock Content, we’ve been doing t india data his since the beginning of this year. Of course, we’re still making optimizations. But our traffic continues to grow rapidly and today we have 7 million monthly users across our global blogs. And we’re not using AMP anymore!
It is also critical to study and start implementing changes to improve your score on CWV metrics. We