In version A they decided to create designs in the form of conversation bubbles where the benefits of booking plane tickets and hotel rooms are explained. Within a conversation between two people with stock images.
In addition, at the top of the page they position the title. And above that, a menu to take the user to other pages on the site.
At the bottom of the landing page. The benefits of having this organization as the organizer of these activities are explained, and it also offers these services for free if the user leaves their data.
The title of this segment is: “Try our services for free!
with the text “Isn’t it time for you to stop using companies that don’t guarantee you comfort and make your life easier?”
Test B
In test B or version B, they choose a more “sober” design without business owner data a menu and where they position the attractive and precise title: “Let us take care of your trip!”
Then, they display a text where they highlight the authority of the brand saying: “ViajesTuMundo is a leading company in the Mexican tourism segment, helping thousands of people find destinations and prices in line with their expectations without the annoying reservation processes that are a headache for many.”
Below, they list the brand’s advantages in bullet form like this:
“Better prices: find reservations to your favorite destinations at a much lower price than what they show on their website
Travel in comfort: we guarantee you the best experience on your india data flights with business class seats at economy class prices.
All inclusive: all our hotel reservations include free food, drinks and entertainment.”
>And, next to the data sheet, a real photo of one of the brand’s agents with the text: “Ana: Sales Executive who has facilitated the travel of more than 2,000 people since 2010.”
The result?
In this hypothetical case
version B got 90% more conversions than learn how to get real and organic followers on instagram version A.
Because?
First of all, a landing page has to communicate the brand’s offer effectively and succinctly.