Artificial Intelligence has revolutionized numerous industries and plays a significant role in the field of digital marketing. According to a Capterra survey conducted on a diverse sample of marketing professionals, 82% stated that AI-generated content is as good or even better than human-created content. As for the benefits, 88% of respondents answered that AI and machine learning have helped save businesses time and money.
Another of the data reported in the Capterra
Study focuses on the use of technology. Around 63% of professionals use Artificial Intelligence or machine learning software as a tool to create email marketing . “As artificial intelligence china mobile phone number resource continues to evolve, the potential to further improve the effectiveness of email marketing and other digital marketing strategies is undeniable. Those who adopt this technology strategically and creatively will have an advantage in a highly competitive market,” highlights E-goi ’s Head of Marketing , Marcelo Caruana.
E-goi, an omnichannel marketing automation platform
launched the new Content Generator feature. Users will be able to use Artificial Intelligence to create email subject lines according to the campaign objective, content, tone expanding its it development team of voice and target audience. The platform suggests several options, which can be inserted directly into the campaign and subsequently evaluated in A/B tests, to verify which option has the highest opening rate and potential conversion.
According to the report prepared by the company Phrasse
the use of AI combined with testing on email subjects leads, on average, to an increase of up to 10% in the opening rate. “By using Artificial Intelligence to create email subjects, companies dating data benefit from sophisticated algorithms that analyze a variety of data to generate highly personalized and attractive subjects. This data-driven approach allows brands to send relevant and targeted messages, increasing the chances that recipients will interact and convert,” explains the Head of Marketing at E-goi.