Promoting an app among the 7 million competitors is an increasingly difficult challenge. In 2022, mobile advertising spending exceeded $ 336 billion . But are paid campaigns the only way to increase downloads? Let’s analyze the best telegram blast patents for effective mobile app marketing.
How to promote a mobile app in the store?
An app, like any other product, requires tailor-made marketing. You have to take into account, among other things, the functions that the app is to fulfill and the characteristics of the target group. That is why it is worth emphasizing right away that mobile app marketing is not one universal set of activities, but various activities that serve to implement a strategy, individually constructed for the needs of a given project .
Regardless of how many solutions you decide on,
start by promoting the app in the most obvious place, the store .
Mobile application positioning from A to Z
App Store Optimization (ASO), or optimization for the app store, aims to achieve the highest possible position of the application in search results . Properly conducted ASO activities are a way to acquire new users for free, reach the appropriate target group, stand out from the competition, increase the brand’s reach horrors of the empire were and build popularity also abroad.
When designing an ASO strategy, you should first define your target audience, conduct a thorough competition analysis, and focus on selecting the right keywords . Google’s Keyword Planner can help you with the latter .
Next, consider all the factors that affect your app’s position in Google Play and App Store search engines . These include:
- application title , which should be unique, but at the same time reflect the purpose of the application and be no longer than 30 characters including spaces;
- a description containing a presentation of the most important features of the product and the benefits of its installation, as well as key phrases and not exceeding 4,000 characters including spaces;
- user ratings and reviews , the quantity fans data and quality of which you can take care of by using, for example, lead magnets in the form of, for example, temporary access to the premium version of the application in exchange for leaving feedback;
- keywords – in stores you have a separate place to enter keywords.