But all this does not stand alone; we must always be aware of emerging trends, review the pillar, modify the blogs if necessary, etc., which requires constant, daily work.
If you are thinking about creating your own Pillar Page to start implementing a content strategy and you don’t know how, at mbudo we can help you or even take charge of its creation and the entire strategy. Don’t hesitate to contact us , we will be happy to help you.
The key to successful organizations
Lies not only in striking advertisements, original creatives, disruptive business models, etc. Success lies in its Strategy (which is nothing more than the sum of all the above, in its proper measure)
The question on the minds of most Marketing Directors and CEOs is: What do we do now? The marketing strategy must be reorganized for the remainder of 2020 and probably for 2021.
The way out of the crisis will be different in each of the engineer database economic sectors (this Deloitte study is interesting ) and will depend greatly on how organizations are already adapting their strategies to the new scenario.
Many of these tactics, which are the basis of many of the strategies, are face-to-face events . Both attendance at Fairs and Congresses to attract customers and own events to attract and retain them.
A very likely scenario is that physical
Events will almost disappear during the remainder of 2020. It seems logical to think that health restrictions, social distancing, travel controls and also the mood of attendees will have a very serious impact on this sector.
So, it seems easy to think that we have to replace these of cooperation between the online store and face-to-face events with online actions. To do this successfully, we have to go back to the “book” of the Strategy from the beginning of the year and rethink what the objective of these events was and whether a webinar or an online event can really replace it.
Let’s see it with an example
We had planned to attend a sector event, where we were going dating data to promote our products/services among an expert community, through product demos and positioning our solution. In order for this to be replaced by a webinar, all the “environmental conditions” must be replicated.
Here are some of the keys to making the webinar “work.