Content campaigns are us to show a segment of your audience certain content that is relevant to them. It involves creating content that is specifically target to each of your custom segments. In some cases, these campaigns can be carousel ads, single image or video ads, etc.
Tips: For creative content, it is recommend that you use a single image; to showcase your products or services, a carousel ad is the most suitable, while to explain a process, videos are the best option.
2. Sponsor InMail
These are messages sent by a sales rep to share information or propose a personaliz offer. InMail will help you reach audiences that are difficult to reach. In addition, it offers high quality and low frequency, so it will have dentist database a greater reach than a random email. We recommend you take a look at the new feature, Conversation Ads for 1-1 messages.
Tip: You should choose wisely the person you are going to send it to and the subject of the email, as well as the message you are going to send and a CTA. All of this will help you improve the conversion rate.
3. Website Retargeting
This is a way to send a reminder to your leads. Your contacts are probably considering different options before making a decision. For companies on LinkIn, a good ABM strategy is to retarget visitors through Retargeting and observing conversions.
Tip: You don’t want to overdo this as your audience may creating a comprehensive solution for public accounts get tir and start ignoring your content.
4. Email Contact Targeting: Your company may already have a list of current customers or leads they want to contact online. LinkIn allows you to import your email contact lists. You can set this up by connecting your CRM or data platform or by uploading your email address lists.
Tip: You must adapt the content of the emails to each segment you create of your target companies.
5. Account Targeting: LinkIn Account Targeting is a dating data new feature that will allow you to reach decision-makers more easily by running ABM campaigns that match your target companies to millions of LinkIn pages. This is done through lists that you curate on LinkIn and can include company name, industry, country, email, contact, etc. Account targeting will be trigger bas on different campaigns and audiences. In addition to allowing for high personalization, it is one of the most advanc features LinkIn offers for ABM.