In this post you will discover if Account Based Marketing is the most suitable for your business, we will teach you the different options available and the best practices to carry out an ABM strategy on LinkedIn .
ABM tends to work best for B2B companies
with large accounts or accounts in a specific industry. Often, the sales team is already using an account-based strategy, but by involving marketing you can speed up the B2B sales process. Customers will also architect database benefit from ABM in the form of a better experience. For example, if you’re targeting a large multinational, you’ll likely have different touchpoints for different departments: sales, service, purchasing, etc. Custom content for each of these departments will allow you to highlight the different features that are important to each of them.
Why choose an ABM strategy?
linkedi for abm helps with b2b growthThe marketing efforts you put into your marketing will directly impact your profits. If you efficiently combine your resources with your efforts and synchronize your marketing and sales teams, you will be able to attract and convert accounts more efficiently . In addition to this, you will also be able to carry advice from experts in addition a blog out personalized activities in different accounts and for different teams.
Sales and marketing departments need to be very well aligned. They need to agree on everything: objectives, content, evaluation, etc. The good thing is that LinkedIn is a platform that most professionals are familiar with, which will allow them to easily interpret the results you get from your ABM campaign.
6 LinkedIn Options and Best Practices for ABM
When creating your ABM strategy, you should keep LinkedIn in dating data mind, as it will be your best ally. LinkedIn offers a wide variety of options for companies looking to scale their marketing and advertising efforts. For ABM in particular, there are 6 options to consider that we are going to explain below (options #1 and 3 are for LinkedIn ads, while #4 to 5 work best with LinkedIn Sales Navigator):