We already told you that mobile marketing will rule the trends in 2014 . Keep this in mind to make sure your campaign reads correctly on smartphones, tablets and other mobile devices. Otherwise, you run the risk of negatively impacting your performance. Do you want to know more about Mobile Email Marketing? Then be sure to check out this post . #DopplerTip : the characteristics of your template, the font used and the layout of the content are crucial . Make sure you also optimize your landing page . Haven’t created one yet? We recommend you try a free account on Lander , our sister app. It’s really easy to use and you don’t need any programming or design knowledge .
Getting my Subscription List in Shape
Just like with our bodies, it is essential to keep our subscriber list clean . “Letting go” in Email Marketing automatically means worse metrics and therefore a lower ROI for your campaign. #DopplerTip: after each send, check the metrics a advertising database nd in particular the bounce reports . Pay special attention to so-called “soft bounces” and adjust your preferences by specifying a bounce limit after which you should stop trying to send an email to that recipient . Learn more about this in our Help Center.
Play more with curiosity
Curiosity is the number 1 factor that influences the opening of an email , which is why the subject can really make the difference between the success or failure of your campaign. Don’t lose sight of this before clicking “send” . #DopplerTip: Awaken your subscribers’ curiosity with a creative and intriguing subject! Analyze your target’s profile, take into account the content of your campaign and test different versions using the A/B Test . Also, remember that Doppler now allows you to incorporate symbols in your subjects. Learn more about these and other tips in the following post .
Remembering the Value of Sharing
The world is better when we share what happens to us and what we feel with others. And social media has become everyone’s favorite channel to share the important events in our lives . #DopplerTip: Make sure that the content of your campaign answers vietnam data the following question: is my message or offer interesting enough for my subscribers to be interested in sharing it? If the answer is yes, use the Social Campaign to maximize its viral potential by integrating it into social networks and adding buttons to the main ones. Don’t waste any more time ! Create you can add a free account with unlimited sending now! create free account in doppler In this 2014 that is beginning, we wish you and your company the greatest success and as we always say… Have a great campaig.