We met Laura Paillet, who manages the social media strategy of brands as a freelancer, after having followed a training course at IMCI. She shares with us her career, the behind the scenes of her job and her advice for succeeding in this field.
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Discover the fascinating testimony of Laura, who has worked with great brands on social networks. Laura Paillet
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Laura Paillet, freelance social media manager and IMCI alumni
Laura first completed a bachelor’s degree
in communication ” at the time when Facebook had just come out and Instagram did not yet exist “. After an initial experience as an event project manager in an agency, then in e-commerce, she trained in social media at usa whatsapp number data IMCI. Her end-of-studies internship, which she did at the cosmetics company Merci Handy, turned into a permanent contract, with some great collaborations to boot. She then went into business for herself and regularly works for major brands, such as Printemps and Hema France.
Can you tell us about your career in a few words?
I first worked for the Hopscotch agency as an event project manager for 5 years. After this first enriching and very interesting experience, I set up my own company in e-commerce, because I have always had the entrepreneurial spirit. I then gave birth to my daughter. I then realized that my job no longer suited me and that I was missing this very creative part. One day, I saw an advertisement on Facebook to become a community manager. I told myself that this was exactly what I needed! More seriously, I found that it made sense in my career because I could combine my experience in event project management with expertise in digital.
When looking for a school
I found that IMCI ‘s operating a brand online store training met my expectations. I liked the program, and I was able cmo email list to follow the training in person, which suited me perfectly. This corporate experience was very important to me.