The Internet of Things (IoT) is a term that has been around for quite some time. And while the conversation around this buzzword fluctuates, it’s already ingrained in the day-to-day operations of most major retailers. IoT is literally every device, tool, machine and person that transmits data over an internet connection.
IoT in retail is expected to reach more than $35 miliard this year. And it brings endless benefits to brands that use it most effectively.
Let’s take a look at a few ways
IoT will transform retail and food businesses.
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Food safety is important from many perspectives: compliance, ethics, profitability, customer hong kong whatsapp number data experience, you name it. Too many brands face PR nightmares when they have nationwide recalls due to food safety issues.
In addition, consumers are increasingly knowledgeable about food safety. “Customers will be more likely to buy food that has been tracked from the time it’s produced to the time it’s delivered to their stores or homes,” says Cassy Aite, CEO and co-founder of Hoppier , which sells packaged office snacks. “It’s a great selling point, regardless of product type or target audience.”
Food service retailers can leverage senzory across their locations to automatically record the temperatures of prep areas, refrigerators, freezers, and other equipment. Sellers can set thresholds for each sensor and receive alerts whenever the threshold is reached. This helps protect against foodborne illness by ensuring the correct temperature. It also helps protect supplies by ensuring that food storage areas remain temperature compliant.
IoT makes it easier for retailers to upgrade their technology stack and increase efficiency when it comes to logistics and supply chain.
“IoT sensors and digitized tracking systems
are revolutionizing food rely on the canons of service logistics and supply chain management by reducing costs, optimizing operational efficiency and improving cmo email list the customer experience,” says Dev Bhatia of Momentum IoT LLC . “For example, real-time temperature monitoring for cold chain shipping helps companies prevent potentially ruined shipments.”