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4 Ways Using Technology in Retail Can Increase Sales

Now more than ever, retailers need to find ways to stay more competitive. Your product, price and customer service, while important, can no longer be what you hang your brand hat on. Stores need to make sure they create an experience for their customers and increase engagement. One way retailers can achieve this is by leveraging technology in retail stores.

Technology can help you tell your brand story, create an overall mood, direct and highlight where your customers should go, and help you be creative in communicating ideas to your customers.

Below are 4 ways your store can use simple types of technology to create a better customer experience that will in turn increase your sales.

Take control of your music

Hospitality and retail brands need to save time and reduce costs by implementing greece whatsapp number data programmatic and brand standards. Execution is key.

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One of the most underrated ways retailers

can create a shopping experience that drives sales is through their music. When used correctly, music can make a customer 44% more likely to buy in your store and 33% more likely to stay in your store . When segments in your facebook accountadvantages choosing the right music for your store, remember these 3 key principles:

Align your brand
The music that plays in your store is the “voice” of your store as much as cmo email list merchandising is your “look” . The image and message you want your brand to portray should be communicated through your music. A fashion store with fashion for 20-somethings wants to feel fresh and full of energy. Playing classical jazz would be a confusing choice that would cause their customer to turn and walk away.

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