However, it is important that professionals disclose their full name and registration with the CFM. Do not forget that each professional must limit themselves to a maximum of two specialties.
It is permitted to disclose which equipment is commonly used during treatments and procedures carried out within the medical clinic.
However, it is important to ensure that the content is not understood as an advertisement for that type of equipment. Furthermore, it is also extremely important that the impression is not given that there is any guarantee of success.
What should be avoided?
Marketing in the healthcare sector requires some care. Despite being a vast universe to be explored by professionals, some practices may be frowned upon and require more attention.
Are you currently working in marketing at a medical clinic? Have you ever received any kind of warning? Are you doing something you shouldn’t be doing?
Patient photos
Publishing photos of patients is hong kong email list very common, but it is prohibited according to best marketing practices for medical clinics. Patients’ photos cannot be published on any platform (internet, television or print) even without their authorization.
This can be considered one of the most common mistakes. After all, most of the time, when we access the profile of a healthcare professional or a medical clinic, we come across before and after images of different patients.
Prices It is prohibited to disclose
the values of procedures and treatments that will be carried out within the medical clinic.
Furthermore, you activating and setting up multisite in wordpress need to be careful with some expressions such as “the best”, “excellent results”, “guarantee of results”, “the best option”, etc.
Interviews with doctors
Doctors may participate afb directory in interviews whenever the purpose of these is to clarify some important points and provide more and more information to society. Following this logic and disclosing the professional’s full name and CRM, interviews are permitted.