Google’s Knowledge Graph needs to convey authority by providing users with data from reliable sources. However, it is important to recognize that this is not always the case. After all, the information provided often comes from Wikipedia, which is a collaborative website and is not always reliable.
In fact, sometimes Google’s Knowledge Graph can provide data without providing the source. In this case, your company can optimize its content to serve as a source and moderate important information, bringing more updates and trust.
This is important because
when a customer searches for information about your business, they may receive erroneous data. This is the case with errors in greece email list the date of the function or any other data that influences the user’s perception. Another way to moderate information is by suggesting changes on Google through the available Feedback button.
How does the Google Knowledge Panel feature impact businesses?
The Google Knowledge Panel feature is part of the Knowledge Graph and corresponds to a section with information related to a keyword. In other words, it acts as a quick summary. Thus, this feature provides information about the business that can influence the perception of customers. This is the case of:
Ratings of a company by users
links to the adb directory main website;
contact details;
location;
etc.
In light of this, your business once payment is successful needs to produce content that focuses on these features. This helps it stand out from the rest and be seen in a better light. It also makes it easier for those interested in your company to do their research.
Therefore, it is important to think about recognition strategies to stand out in Google Knowledge Graph. Some of them involve:
consider creating a Wikipedia page for your company;
create a Google My Business page to attract local traffic;