Pet ownership is on the rise in suburbs and cities. Experts estimate that over 60%+ of American households have at least one pet. The US pet industry reached $136,8 miliardy in sales .
If you’re wondering what trends are driving sales growth for all things Fido, check out our high-level summary below.
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Fewer and fewer pet owners acquire pets for functional purposes (think guard dogs and barn cats to control mouse populations). According to a Fortune survey, 76% think of their pets as family members. This means that pet owners don’t just want to meet their pets’ basic needs, they want their pets to have the best: organic food, natural grooming products, training, care and medical services.
The humanization of pets equals an explosion of products and services ready and willing to give your four-legged companion experiences previously reserved for two-legged ones.
Director-to-consumer mattress brand Caspere has created a mattress “designed for canine behavior.” It comes in three sizes (small, medium, large) and three colors.
And since they’re part of the family
it’s not uncommon to find Fluffy’s name next to every other family name on the shopping list. Eighty per cent of UK pet owners involve their pets in holiday gift giving. In a US survey of 1,000 pet owners, 95% said they bought gifts for their pets during the holidays.
2. Millennials choose fur babies
Well, not quite, but the millennial tendency to delay marriage and children means that many millennials have been looking for furry friends for company. The trend toward shoppers preferring brands that support transparency and sustainability is influencing how millennials shop for their pet food and care products. These you can connect the number and make calls to other devices young professionals are willing to spend more of their disposable income on food and products from natural sources.
CPG tip: If your brand has any of these characteristics (sustainable, organic, natural), make cg leads sure you inform consumers about it with an ad on your packaging ! For example, Burt’s Bees has expanded its cleaning products to include cats and do.