Facebook is an amazing business tool that clearly dominates and reigns in popularity within social networks. But it would be wrong to approach it as a classic sales channel. So what should posts look like? And what is the key for them to attract the maximum attention of your fans and potential customers? It is mainly a strategy of creating content that should be relevant to your fans and should bring them added value.
Increase fan activity on Facebook
It is possible that you are already running out of ideas, what kind of posts to create and how to build your brand through your Facebook page. It’s easy to write a text post, find a cute picture to go with it, and send it. However, Facebook is not just about the number of likes. It’s all about interacting with your fans and building a community. Therefore, if you work on your strategy, you will get a better chance of contacting and talking to your audience and existing and potential customers.
An example of an interesting strategy
on social networks is the jewelry store Eppi . They are constantly trying new types of posts on their page, and they are not primarily interested in selling their products through the page, but in gaining the trust and favor of their fans. In cooperation with their marketing team, we have prepared for you some tips on how to improve the interaction and activity of your fans.
“Within a year and a half, we switzerland phone number data gained more than 4,500 fans. As you can see, it didn’t go so fast in the beginning. But our efforts have paid off, so our first advice is – definitely don’t give up!”
It all depends on what kind of audience
you have, what kind of content you create and what your goal is. Therefore, you should carefully consider the timing of each post. See who makes up rely on the canons of your audience and choose what type of fan (persona) you want to capture. For example, if you want to reach out to your mom on maternity leave, the appropriate time to reach out to her will be different from when by lists a single thirtysomething can pay attention to you. And when exactly should you publish posts? It is best to test everything directly on your fans. Choose different times and test when their activity is greatest.