Does retail lighting increase sales? According to Amerlux , ” Globus , a major food retailer in Germany, experimented with a combination of colored lights on a promotional area in one of its stores.” This led to a 6% sales increase in the promotional area.
If you’re still using fluorescents, it’s definitely time to upgrade to LEDs. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed, making it unsuitable for retail environments.
A good lighting base should consist of a series of grids that can be individually controlled depending on the area of the store as well as the time of day or year. Once you have a good foundation, you’re ready to start incorporating more layers and techniques.
Below are five lighting techniques you can use in your stores
1. Lighting behind the shelf
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Lighting behind the shelves can be easily achieved with simple LED strips. It instantly creates a luxurious atmosphere for your shops. Each strip is individually controllable, so you can highlight some shelves india whatsapp number data and not others. This technique is especially effective when you lower the overhead lighting in the store and let the products take center stage.
2. Changing room lighting
The lighting of the dressing room is very important. This is where your customer makes a purchase decision. If your lighting casts unflattering shadows or has a harsh tone that makes the customer feel less attractive, they won’t want to make the purchase.
Dressing room lighting needs to
find the right balance to satisfy their intentions by between not being too cool (unflattering) or too warm (too much yellow will change the color of objects). Dressing room lighting cg leads should also have lighting built into or around the mirror to ensure even lighting for the customer and avoid unflattering shadows.