So far, the GWS Media blog has been primarily concerned with pointing.
Out how social media can help businesses, as well as offering tips for getting started.
and using services like Twitter and Facebook most effectively.
We have tried to emphasise the need to establish a coherent strategy for whatever platform your business is using and above all to engage, to become part of a conversation.
While we would like
to carry on focusing on the positive – the benefits, the success kuwait phone number data stories.
The companies that are using Social Media most effectively – it is important to consider the negative as well, to understand what not to do.
So, with that in mind, here are GWS’ top 4 ways NOT to use Social Media:
1. Don’t forget that what
you write on Twitter and Facebook is in the public domain
This might seem obvious, but there are so many public mishaps which imply have the right tools for teleworking otherwise: from politicians tweeting out of turn (in Europe too!) to employees forgetting that their boss can actually see what they write, that we think its worth re-stating the obvious.
Of course what you write on Facebook and Twitter should be natural and conversational .
Don’t swing too far in the other direction, so that your output is purely stiff business talk and jargon – but there are still some boundaries to considered. Remember, even if you encounter a full on Social Media Disaster – like Dominos Pizza did – there are ways to reverse the damage done.
Related to this is the other important maxim that the customer is still japan data always right online – as Nestle’s recent blunder on Facebook shows, you can find this out to your very public cost.
2. Don’t engage in any behavior that could be perceived as spamming
Comments or updates that don’t read like a real person has written them completely go against the conversational tone of social media.