Technological innovations sometimes advance so fast that they don’t give us a break. And, whether we like it or not, companies must adapt to this pace if they want to remain competitive in the short, medium and long term.
It might seem that small and medium-sized
businesses are the ones who stand to lose in this scenario. How can such a new technology, such as AI, be implemented with such a tight budget, or such a vulnerable operation?
However, if there is one value that SMEs that want to excel this asia mobile number list year should value, it is business resilience. In addition, there are now simple and low-cost ways to stay up to date with the most cutting-edge business trends.
Below we will look at some of the trends that Latin American SMEs cannot lose sight of this year, and that could make the difference between successful management that is up to date with technological changes, or outdated management that could put the profitability of our business at risk.
1. Make AI work in your favor
The artificial intelligence (AI) revolution is here to boost your SME. The credit risk management in times of economic uncertainty generation of text, code, images, music, are allowing companies to unlock their creative potential in a way that was unimaginable just a few years ago.
But it’s not all about content generation; according to McKinsey’s 2023 Global Survey on Artificial Intelligence (AI) , the most common uses of AI tools are in marketing and sales, product and service development, and service operations.
Combined with data processing and analysis tools, an SME can dating data achieve goals in process automation, personalization of customer experiences, and overall optimization of operations , which can surprise your customers.
2. Sustainability as a lifestyle
Commitment to sustainability is not just a trend, it is a necessity! It has been known for years (especially since the pandemic) that Nielsen surveys confirm that consumers are more likely to change their consumption practices if they negatively impact the environment.
What can SMEs do to achieve sustainability? They can begin to measure and evaluate their own environmental and social impact, as well as develop ESG plans and policies that they can communicate to their customers in order to achieve a positive corporate reputation.
This is not about greenwashing; it is about making a real commitment to the ESG demands that are already becoming tangible regulations in several countries around the world.
Unbeatable digital maturity
In the business world, there is a current phrase that is cruel but true: “If you are not online, do you really exist?”
However, in Latin America, digital maturity remains a pain point for many emerging businesses. In the Ernst & Young Digital Maturity Study , Latin America is ranked at a maturity level of 61.16 on a 100-point scale, which places it in the “Developing digital capabilities” range. In other words, it is not yet in the ideal place to unlock its potential.